CEO at Best Life Brands
As CEO, JJ oversees the strategic growth of Best Life Brands. A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.