News

Best Life Brands Sees Strong Franchise Development Growth Over the Summer (Franchising.com)

September 09, 2020 // Franchising.com // BLOOMFIELD HILLS, MI - Best Life Brands, LLC (“Best Life Brands”), a family of companies focused on the well-being of clients along the continuum of senior care, awarded 18 new locations in 14 states and Canada across all brands in June, July and August.

“After record growth in April, we continue to see a surge in interest from franchisee candidates who recognize the demand for services that cater to a rapidly aging population,” says J.J. Sorrenti, CEO of Best Life Brands. “When COVID-19 hit, we immediately took steps to pivot our business, taking aspects virtual and making sure to share best practices across our network of three brands. It hasn’t always been easy for us and our franchisees, but the pandemic has made our business stronger and smarter as we move into the second half of 2020.”

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The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.
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