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ComForCare Names Franchise of the Year

When ComForCare is selecting its Franchise of the Year honorees, a lot goes into the decision. First and foremost, the winners must represent all that ComForCare stands for as a superior in-home care franchise. They also must  have consistent revenue growth and diverse revenue sources alongside a proven ability to overcome expected and unexpected obstacles,

This year’s winners, Hayley and Ryan Murray, who own ComForCare North Metro Indianapolis, do all that and more.

“Hayley and Ryan embody the ComForCare values within their office and to the population they serve,” said Steve Greenbaum, CEO of ComForCare and At Your Side Home Care. “They care for their clients as family, serve the community passionately, realize that dignity matters, are present and engaged in managing their internal and external staff, and have fun while doing it.”

Meet the Murrays, and learn how they built their highly successful ComForCare in-home care franchise:

When did you open your ComForCare? What were you doing before you decided to start your own business?

Hayley: We opened in June 2009. Before that I was working in physical therapy, and Ryan was a teacher. We were in the process of starting a family and wanted a business of our own, something that would provide flexibility and allow us to try something new. We knew that something involving senior care would be a good fit with my health care background, and with the growing area we live in.

Why did you gravitate toward in-home senior care, and what made ComForCare stand out as a strong brand?

Hayley: We were impressed with the way ComForCare does business. We liked the business model, and we also liked the approach to people and taking care of them. The corporate team was a group of very down-to-earth people and we liked that.

That first year was overwhelming. New business, new baby and a first-time mother! But over time we built on our client base, and we never lost sight of the potential.

What is your territory like? What are the challenges and opportunities?

Ryan: We’re mostly the northern suburbs of Indianapolis, and it’s a very diverse market. There are very affluent areas here, and we also have part of the city where a lot of the population is older.

We have a lot of assisted and independent living facilities now, and more are popping up right and left and we are reaching out to them if we don’t work with them already. We also have a lot of home health agencies who have skilled Medicare and hospice clients, and so we are able to connect with them as well.

Hayley: This is a growing market, and there is competition all over the place. When we first began there were a lot of bigger names here, and since then more franchise brands have come into the area alongside the mom-and-pop operations that have always been here. We have seen a lot of them come and go, because they don’t have as good a business model as ComForCare does.

Describe how you carry ComForCare’s platform of services to your various clients.

Hayley: A lot of what we do is basic in-home care and assistance. We also train all our caregivers in the DementiaWise® program so that we can offer that individualized care, or some element of it if a patient doesn’t need the whole program. Everything we do can be altered and customized to fit any client’s needs, and we make sure we bring some aspect of all our unique offerings into each case.

How do you go about getting and keeping the best caregivers?

Hayley: That’s a hard one. It’s always a struggle to find good people, and one way we sort them out is to make sure that they are in it for the right reasons. We live by our core values in the way we treat our caregivers as well as our clients, and we work hard to make sure they are having some fun, and that they know how much they are appreciated.

What’s your favorite part about being a ComForCare franchise owner?

Ryan: We both love hearing stories from caregivers and meeting the clients. We have open houses and the clients come, and that’s great. They tell us stories of how a caregiver helped them do something fun, and we love hearing those. Once a caregiver took a client to a sporting event, just so the client could go, and we love knowing that we are helping create that kind of bond between people.

When you speak to potential new franchise owners, what advice do you give them?

Hayley: I would say the No. 1 thing starting out is to make those relationships with referral partners. You have to get those and getting those people to trust you takes time. From there, you need to work to provide these services say you are going to provide. Train those caregivers to go that extra mile, and make sure they have all the support they need.

ComForCare is a successful, multifaceted business that offers peace of mind and improved quality of life for senior citizens and their families through support around life’s everyday tasks, and also through exciting and innovative programs such as DementiaWise® , a comprehensive care approach for people with Alzheimer’s disease or other forms of dementia that focuses on accentuating the positive by supporting and encouraging remaining skills and abilities; and Joyful Memories, an interactive, singalong program that uses the power of music to create connections and positive outlets for emotional expression. ComForCare’s other differentiators include in-home nurse assessments, customized care plan development and ongoing evaluation to anticipate and plan for changes, all based on the client’s interests, hobbies, skills and abilities that provide joy and purpose in their life.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

ComForCare Owner Helps Organize Parkinson’s Event

Melissa Morante, who is part of the owner/operator team of three ComForCare Home Care offices in Florida was interviewed for her involvement in helping plan an event for people with Parkinson’s disease and their family members, as well as health and medical professionals.

CarePatrol Inducted Into Franchise Business Review Hall of Fame

CarePatrol, the nation’s largest senior placement franchise, was inducted into the Hall of Fame for Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction. The Hall of Fame is reserved for brands that have earned a spot on Franchise Business Review’s annual Top Franchisees list 10 times.

Best Life Brands Acquires Blue Moon Estate Sales

DETROIT, Sept. 19, 2019 /PRNewswire/ -- Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients at any stage of life, has completed the acquisition of Blue Moon Estate Sales,...

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