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ComForeCare Rolling Out Private-Duty Nursing to Expand Franchise Services

Soon ComForCare in-home care franchise owners will have a valuable new service to offer their clients, thanks to plans to roll out private-duty nursing throughout the entire franchise system.

Adding private-duty nursing will greatly expand ComForCare’s suite of services, allowing franchise owners and their caregivers to engage with clients and their families in a more holistic way — and at more points along the continuum to care, according to CEO Steve Greenbaum.

STRENGTHENING TRANSITION OF CARE MODEL

Adding this level of in-home skilled care will strengthen every ComForCare franchise’s ability to offer a more seamless transition of care to and from the home environment. It also adds a needed service, and one that will set ComForCare in-home care franchises apart.

“We’re expanding our own private-duty nursing program within ComForCare, [and] we’re looking at businesses in the area of home repairs and modifications to allow people to safely age in their homes,” Greenbaum recently told Home Health Care News. “We’re looking at hospice and palliative care businesses and businesses that will functionally support seniors and aging adults at every stage and need in their lives. Having a suite of services, with products and services for any need and every need [seniors] may have, that is the key differentiator,” Greenbaum said.

PRIVATE-DUTY NURSING ACCREDITATION GROWS OPPORTUNITIES

Current ComForCare franchise owners, as well as those who are joining the brand, will be working over the next three to five years to build private-duty nursing, including accreditation, into their businesses. Then they will be aggressively offering the service alongside ComForCare’s many other differentiators for seniors and others who require in-home care assistance, which is expected to help build relationships with community health systems and Medicare Advantage plans looking for qualified in-home care partners to manage a wide range of clients.

“Private-duty nursing is the future of our business,” Greenbaum said. “We are aligning home care with the processes and standards of certified home health agencies to elevate the level of care we can provide our clients and broaden the reach and impact of much-needed services.”

ComForCare is a successful, multifaceted business offering peace of mind and improved quality of life for aging adults and their families by providing support with everyday tasks, and holistic care enhancement programs such as Joyful Memories®, an interactive singalong activity that uses the power of music to create connections and positive outlets for emotional expression.

Best Life Brands Continues Record Franchise Development Growth in First Half of 2021

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, awarded 47 new franchise agreements across all brands in the first half of 2021, continuing to build on record-breaking numbers from 2020. The impressive franchise development underscores the continued and growing needs of seniors.

Best Life Brands Acquires New Company in Home Health Space

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, has completed the acquisition of a home health company which provides superior in-home nursing, therapy, and home care services to patients across the greater Los Angeles area.

Franchising With Best Life Brands

This article is a Q and A with J.J. Sorrenti, CEO of Best Life Brands. Best Life Brands is the platform company over ComForCare, the premier franchised provider of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sales franchise in the U.S.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.
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