News

ComForeCare Rolling Out Private-Duty Nursing to Expand Franchise Services

Soon ComForCare in-home care franchise owners will have a valuable new service to offer their clients, thanks to plans to roll out private-duty nursing throughout the entire franchise system.

Adding private-duty nursing will greatly expand ComForCare’s suite of services, allowing franchise owners and their caregivers to engage with clients and their families in a more holistic way — and at more points along the continuum to care, according to CEO Steve Greenbaum.

STRENGTHENING TRANSITION OF CARE MODEL

Adding this level of in-home skilled care will strengthen every ComForCare franchise’s ability to offer a more seamless transition of care to and from the home environment. It also adds a needed service, and one that will set ComForCare in-home care franchises apart.

“We’re expanding our own private-duty nursing program within ComForCare, [and] we’re looking at businesses in the area of home repairs and modifications to allow people to safely age in their homes,” Greenbaum recently told Home Health Care News. “We’re looking at hospice and palliative care businesses and businesses that will functionally support seniors and aging adults at every stage and need in their lives. Having a suite of services, with products and services for any need and every need [seniors] may have, that is the key differentiator,” Greenbaum said.

PRIVATE-DUTY NURSING ACCREDITATION GROWS OPPORTUNITIES

Current ComForCare franchise owners, as well as those who are joining the brand, will be working over the next three to five years to build private-duty nursing, including accreditation, into their businesses. Then they will be aggressively offering the service alongside ComForCare’s many other differentiators for seniors and others who require in-home care assistance, which is expected to help build relationships with community health systems and Medicare Advantage plans looking for qualified in-home care partners to manage a wide range of clients.

“Private-duty nursing is the future of our business,” Greenbaum said. “We are aligning home care with the processes and standards of certified home health agencies to elevate the level of care we can provide our clients and broaden the reach and impact of much-needed services.”

ComForCare is a successful, multifaceted business offering peace of mind and improved quality of life for aging adults and their families by providing support with everyday tasks, and holistic care enhancement programs such as Joyful Memories®, an interactive singalong activity that uses the power of music to create connections and positive outlets for emotional expression.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

ComForCare Owner Helps Organize Parkinson’s Event

Melissa Morante, who is part of the owner/operator team of three ComForCare Home Care offices in Florida was interviewed for her involvement in helping plan an event for people with Parkinson’s disease and their family members, as well as health and medical professionals.

CarePatrol Inducted Into Franchise Business Review Hall of Fame

CarePatrol, the nation’s largest senior placement franchise, was inducted into the Hall of Fame for Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction. The Hall of Fame is reserved for brands that have earned a spot on Franchise Business Review’s annual Top Franchisees list 10 times.

Best Life Brands Acquires Blue Moon Estate Sales

DETROIT, Sept. 19, 2019 /PRNewswire/ -- Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients at any stage of life, has completed the acquisition of Blue Moon Estate Sales,...

ComForCare to Operate Under Best Life Brands

ComForCare Home Care franchise owners are now part of Best Life Brands, an organization that reflects the company’s continued evolution in the in-home health care space. Best Life is composed of ComForCare and At Your Side, which...

ComForCare Announces Caregiver of the Year

When it comes to evaluating an in-home care franchise’s services, clients always want to know about the caregivers who will be coming into their homes. For ComForCare’s clients in Wilson, N.C., that often means they’ll be lucky...

ComForCare Names Franchise of the Year

When ComForCare is selecting its Franchise of the Year honorees, a lot goes into the decision. First and foremost, the winners must represent all that ComForCare stands for as a superior in-home care franchise. They also must  have consistent...

ComForCare CEO Named to HCAOA Board

ComForCare CEO Steve Greenbaum has been named to the Home Health Care Association of America’s (HCAOA) Board of Directors. That’s great news for ComForCare in-home care franchise owners, who will benefit from the elevation such...

Pittsburgh ComForCare Franchise Owner Wins Major Award

Providing compassionate, high-quality services is the backbone of what every ComForCare in-home senior care franchise does. That dedication gets noticed, as it recently did for Pittsburgh ComForCare franchise owner Anna Zaydenberg. She was named a...

Fairfield ComForCare Receives Top Certification Honors

There are many choices among in-home senior care franchises, and families often become overwhelmed. That’s why many turn to the Home Care Standards Bureau, or HCSB, to help them evaluate their options. When they do, they often connect with...
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