Franchising With Best Life Brands

How can people without experience enter franchising?

J.J. Sorrenti: The beautiful part about franchising is that you don't have to have a lot of experience in the brand that you're thinking about or in the industry that you're thinking about. You just have to have a desire to be on your own, and that does take a special person.

What are the qualities of a good franchise business?

J.J.: A good franchise has a great brand, they have an operating system for you to follow and they can provide support to you. The franchisor should help the franchisee understand how to deal with the business, challenges and marketplace changes. 

How do the different brands work together?

J.J.: There’s a symbiosis between the brands. Where one leaves off, the other picks up. It’s fantastic how owners from the various brands work together to provide better value for clients all the way around. They partner up, market on each other’s behalf and share referral sources to build a stronger network that’s equipped to meet the needs of everyone out there. 

Why is senior care in it for the long haul?

J.J.: Every day, 10,000 people turn 65. The “silver tsunami” will just continue, with the population of older adults growing. Senior care is one of the few industries that we can count on to grow over the next 20 years, and there are not very many businesses that you can sit here today and look 20 years out and know demographic's going to get better. 

What is the value of a franchise in senior care?

J.J.: With a franchise in senior care, you're building value and equity. By the time you're ready to retire, that value is still in demand.  This industry is an incredible option for a profitable business now, as well as for future generations to run your business. 

How does a franchise help you with succession planning?

J.J.: Our franchise system prepares you for succession planning. Our Franchise Business Consultants coach owners day in and day out on revenue-generating activities so they can exit successfully one day and gain the return for the asset that they’ve built. 

What are liquid assets?

J.J.: Liquid assets represent the cash money you have available. It may include your savings account, checking account, money market account, retirement savings...even if you do not plan to withdraw them. We're somewhat flexible on the financial requirements and the conversation of “Can I afford to open a franchise?” is always worthwhile. A lot of people are leveraging financing options and we have contacts that can help you look at what may make sense for you. Our goal is to always make sure that you're protected and you're not getting in over your head financially. 

How do you choose a franchise?

J.J.: Make sure the brand or the business that you choose fits your personal lifestyle and the things that you want to do. Consider a donut franchise as an example. If you don't want to get up at three o'clock in the morning to make donuts, then it's probably not a good franchise for you, and that's what you're going to have to do if you want to be a franchisee in that business.

Would I have other owners in my same location?

J.J.: For in each of our brands you get a protected territory. This is not common in franchising, but with our businesses, you have exclusivity in your territory for the brand you operate in. 

Are most franchisees happy with their chosen business?

J.J.: We are proud to have a healthy, happy franchise system that is very mission-oriented. All of our franchises are dedicated to helping not only clients but also each other. We're very innovative together and everyone brings their best practices, so you are not a stranger when you launch in this system. 

Ready to learn more about our senior care opportunities? Fill out our form to chat with a franchising advisor.

Best Life Brands Continues Record Franchise Development Growth in First Half of 2021

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, awarded 47 new franchise agreements across all brands in the first half of 2021, continuing to build on record-breaking numbers from 2020. The impressive franchise development underscores the continued and growing needs of seniors.

Best Life Brands Acquires New Company in Home Health Space

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, has completed the acquisition of a home health company which provides superior in-home nursing, therapy, and home care services to patients across the greater Los Angeles area.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

ComForCare Owner Helps Organize Parkinson’s Event

Melissa Morante, who is part of the owner/operator team of three ComForCare Home Care offices in Florida was interviewed for her involvement in helping plan an event for people with Parkinson’s disease and their family members, as well as health and medical professionals.

CarePatrol Inducted Into Franchise Business Review Hall of Fame

CarePatrol, the nation’s largest senior placement franchise, was inducted into the Hall of Fame for Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction. The Hall of Fame is reserved for brands that have earned a spot on Franchise Business Review’s annual Top Franchisees list 10 times.

Best Life Brands Acquires Blue Moon Estate Sales

DETROIT, Sept. 19, 2019 /PRNewswire/ -- Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients at any stage of life, has completed the acquisition of Blue Moon Estate Sales,...

ComForCare to Operate Under Best Life Brands

ComForCare Home Care franchise owners are now part of Best Life Brands, an organization that reflects the company’s continued evolution in the in-home health care space. Best Life is composed of ComForCare and At Your Side, which...

ComForCare Announces Caregiver of the Year

When it comes to evaluating an in-home care franchise’s services, clients always want to know about the caregivers who will be coming into their homes. For ComForCare’s clients in Wilson, N.C., that often means they’ll be lucky...

ComForCare Names Franchise of the Year

When ComForCare is selecting its Franchise of the Year honorees, a lot goes into the decision. First and foremost, the winners must represent all that ComForCare stands for as a superior in-home care franchise. They also must  have consistent...

ComForCare CEO Named to HCAOA Board

ComForCare CEO Steve Greenbaum has been named to the Home Health Care Association of America’s (HCAOA) Board of Directors. That’s great news for ComForCare in-home care franchise owners, who will benefit from the elevation such...

Pittsburgh ComForCare Franchise Owner Wins Major Award

Providing compassionate, high-quality services is the backbone of what every ComForCare in-home senior care franchise does. That dedication gets noticed, as it recently did for Pittsburgh ComForCare franchise owner Anna Zaydenberg. She was named a...

Fairfield ComForCare Receives Top Certification Honors

There are many choices among in-home senior care franchises, and families often become overwhelmed. That’s why many turn to the Home Care Standards Bureau, or HCSB, to help them evaluate their options. When they do, they often connect with...