News

Home Health Care News: "Calm Before the Storm: In-Home Care Providers Brace for COVID-19 Surge"

"But if there’s anything the past few weeks have taught the industry — and the country as a whole — it’s that the COVID-19 emergency is unpredictable and agencies have to be ready for anything, according to Sean Kajcienski, chief operating officer (COO) and chief revenue officer (CRO) of Best Life Brands, the parent company of ComForCare and At Your Side, which are franchised non-medical home care brands.

Despite the fact that Kajcienski told HHCN business appeared to be down slightly back in late March, he’s confident that home-based care providers will be an essential part of navigating the nation back to normalcy.

We’ve got to be a little bit more flexible, adaptable and responsive to business demands,” he said. “We’re all just adjusting, but the need is there. It’s such a great need in this country, and I see it continuing to grow.”

Read more in Home Health Care News

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

ComForCare Owner Helps Organize Parkinson’s Event

Melissa Morante, who is part of the owner/operator team of three ComForCare Home Care offices in Florida was interviewed for her involvement in helping plan an event for people with Parkinson’s disease and their family members, as well as health and medical professionals.
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