News

Jennifer LoBianco Named Senior Vice President of Marketing for Best Life Brands

BLOOMFIELD HILLS, Mich.June 17, 2021 /PRNewswire/ -- Best Life Brands, LLC ("Best Life Brands") today announced the addition of Jennifer LoBianco as senior vice president of marketing. LoBianco will lead the Best Life Brands marketing team to support the growth of the company's senior care brands as well as future acquisitions.

"Jennifer comes to us with an extensive background in marketing and franchising," said J.J. Sorrenti, CEO of Best Life Brands. "She has successfully led brands across a variety of industries and is well-versed in driving marketing strategies, innovative campaigns, developing teams that impact results and engaging franchisees. With her background and leadership and our desire to continue to grow our portfolio of brands, it's an ideal fit."

Prior to joining Best Life Brands, LoBianco served in several executive roles, including chief marketing officer for Huntington Learning Center, a national education franchise, where she directed brand, franchise development and franchisee marketing programs. Before that, she was the chief marketing officer for American Financial Resources and VP client strategy for a franchise focused marketing firm.

"I'm honored to be part of Best Life Brands and have a deep appreciation for their mission to serve seniors and their families on the continuum of care," LoBianco said. "Joining a  multi-brand franchise company that continues to evolve is exciting and I look forward to creating new opportunities to expand our offerings, position each brand, increase demand, and engage customers."

WHO IS BEST LIFE BRANDS, ANYWAY? MEET THE FAMILY OF FRANCHISE COMPANIES.

Best Life Brands Continues Record Franchise Development Growth in First Half of 2021

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, awarded 47 new franchise agreements across all brands in the first half of 2021, continuing to build on record-breaking numbers from 2020. The impressive franchise development underscores the continued and growing needs of seniors.

Best Life Brands Acquires New Company in Home Health Space

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, has completed the acquisition of a home health company which provides superior in-home nursing, therapy, and home care services to patients across the greater Los Angeles area.

Franchising With Best Life Brands

This article is a Q and A with J.J. Sorrenti, CEO of Best Life Brands. Best Life Brands is the platform company over ComForCare, the premier franchised provider of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sales franchise in the U.S.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”
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