News

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

“I am not in a high-risk age group for COVID-19. But every day, my job is to care for someone who is,” says Ines Zapata, a caregiver in the greater Orlando area.

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

For Ines’ employer, Cindy Gray, owner of ComForCare of Greater Orlando, she sprung into action in early March when coronavirus was just starting to infiltrate the United States. Cindy spent more than $20,000 on personal protective equipment anticipating needing it for the 66 caregivers she employs. As the virus began to take hold around the U.S. and elder care facilities went into lockdown, she then required that her caregivers get tested, even before it became a mandate in Florida for those providing care within a facility to get tested every two weeks.

Read the full article by Janice Pollard, Director of Marketing for Best Life Brands

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.
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