Rashi Gupta is responsible for preparing and maintaining regular financial planning reports, as well as providing a complete analysis of financial results for ComForCare and CarePatrol. She also develops and monitors budgets; coordinating the annual audit and proper filing of tax returns; and overseeing the accounting department. She is a Certified Public Accountant and has over 10 years of experience at regional CPA firms.
As CEO, JJ oversees the strategic growth of Best Life Brands. A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.
Scott Baratta serves as the Chief Financial Officer (CFO) of the parent company, Best Life Brands, LLC. Scott is responsible for the financial strategy, direction, and infrastructure of Best Life Brands, as well as ensuring proper reporting and analysis of financial results. Prior to joining Best Life Brands, he was the chief financial officer at Kolmac Outpatient Recovery Centers, a rapidly-growing outpatient addiction treatment provider. Scott has over 25 years of experience in strategic finance and general management with both early-stage and Fortune 500 companies, including healthcare management positions with ChoiceOne Urgent Care and Ascent Surgical Partners.
David serves as the VP of Franchise Development and is responsible for growth across all Best Life Brands' companies. He began his career in business development representing Fortune 500 companies like Xerox, Cintas, and Steelcase. It was through a chance encounter with a Liberty Tax Service franchisee that he began his franchising career. David first started with the company as a franchise development representative, then became a franchisee himself, an area developer, and then the head of franchise development for several years. David then served various leadership roles in franchise development for the St. Gregory Development Group where he played a vital role in growing Profile Weight Loss Centers, Big Blue Swim School, and Shred415 Fitness. David also brought in some of the first franchise locations for The Now Massage Boutique and LIME Painting.
As the Chief Marketing Officer of Marketing for Best Life Brands, Jennifer is responsible for brand marketing, lead generation, customer engagement, and franchisee marketing, in addition to franchise development marketing across all brands. Jennifer has an extensive background in all areas of marketing and franchising having worked across various industries for over two decades. She holds an MBA in Marketing from Seton Hall University. Jennifer is very passionate about volunteering her time with various mentorship programs, including having developed the first Best Life Brands employee resource group, focused on bringing together newer female professionals to share ideas and meet with female leaders.
GF: What does success look like to you?
JJ: I have tried to help my teams understand that significance is more important than success. When you are successful, you achieve goals, and they’re fun and memorable moments, but they are just that: moments. When you are significant, you leave behind a legacy that endures long after you’ve moved on from whatever you are doing. And that’s the measurable impact we want to leave behind.
GF: What are the vital components behind a well-run organization?
JJ: My teams have always aimed for open communication, collaboration, urgency and the ability to challenge or ask questions while decisions are being made. Once that decision is made, we all have to embrace it as if it were our own. The only way that can happen well is to be transparent, communicative, and goal-oriented, and to keep the customer and franchisee at the forefront of every decision we make.
Best Life Brands franchisees are among the happiest and strongest financial performers. If you are passionate about helping others live their best life and want the benefits that come with owning your own business, we want to talk to you.
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