How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.

We scrambled to launch a reservation-only system in order to limit foot traffic and ensure safeguards at our estate sales. We had no more than 10 shoppers at a time inside and this was well before the six-foot social distancing guidelines went public. 

It went against all of the norms which dictated that the more customers a business could drum up, the better that business would perform. In fact, we took great pride in our huge crowds as the hallmark of a great franchise. Nevertheless, this was something we had to adopt in order to operate safely, and we were stunned to see it make our business and our bottom line even better.

Our customers enjoyed a more personal shopping experience and less time waiting to enter an estate sale. In return, our owners saw average sales increase too. 

Read more of the article by David Blue at IFA

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

Best Life Brands Sets Record Franchise Development Growth in April (

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

Best Life Brands Names J.J. Sorrenti CEO

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.
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