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Best Life Brands Builds Franchise Support with New Senior Staff

Best Life Brands, the corporate parent of the ComForCare in-home senior care franchise brand, has strengthened its executive team with three seasoned veterans.

As more ComForCare franchise owners come on board, joining Best Life Brands’ other major brands such as CarePatrol that serve individuals alongside the continuum of care, they will benefit from the talents and expertise each of these professionals bring. Let’s meet them:

SEAN KAJCIENSKI, CHIEF REVENUE OFFICER AND CHIEF OPERATING OFFICER

As CRO and COO, Kajcienski will be responsible for supporting franchise owners, who in turn support hundreds of caregivers and thousands of clients across all brands within the Best Life Brands network. He most recently served as Division Vice President for Sears Home Improvement Products in Orlando and brings more than 25 years of experience in operations, franchising, sales and marketing along with a track record of continually delivering significant improvements in company revenue, profits and valuation.

HANK GRETZINGER, CHIEF FINANCIAL OFFICER

Gretzinger, a U.S. Navy veteran and finance expert with 20 years of experience, will develop the overarching financial strategy and infrastructure of Best Life Brands as the award-winning organization continues to expand. He previously served as CFO, Vice President and Controller for Biotronic NeuroNetwork in Ann Arbor.

TOM PARKS, VICE PRESIDENT OF FRANCHISE DEVELOPMENT

Parks will play a key role in matching small business owners with their dream franchise

as Vice President of Franchise Development. He has more than 15 years of experience in franchising, sales and marketing, and previously served as president of Premier Franchise Solutions.

“As Best Life Brands continues to grow, these team members will be key figures in creating operational, financial and expansion strategies that collectively move all our brands forward,” says Steve Greenbaum, CEO. “These men all have a passion to help people and will support our current and future franchise owners in growing their business and allowing more families to live their best life possible.”

ComForCare is a successful, multifaceted business that offers peace of mind and improved quality of life for senior citizens and their families through support around life’s everyday tasks, and also through exciting and innovative programs such as DementiaWise®, a comprehensive care approach for people with Alzheimer’s disease or other forms of dementia that focuses on accentuating the positive by supporting and encouraging remaining skills and abilities; Joyful Memories, an interactive, singalong program that uses the power of music to create connections and positive outlets for emotional expression. ComForCare’s other differentiators include in-home nurse assessments, customized care plan development and ongoing evaluation to anticipate and plan for changes, all based on the client’s interests, hobbies, skills and abilities that provide joy and purpose in their life.

Best Life Brands Continues Record Franchise Development Growth in First Half of 2021

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, awarded 47 new franchise agreements across all brands in the first half of 2021, continuing to build on record-breaking numbers from 2020. The impressive franchise development underscores the continued and growing needs of seniors.

Best Life Brands Acquires New Company in Home Health Space

Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, has completed the acquisition of a home health company which provides superior in-home nursing, therapy, and home care services to patients across the greater Los Angeles area.

Franchising With Best Life Brands

This article is a Q and A with J.J. Sorrenti, CEO of Best Life Brands. Best Life Brands is the platform company over ComForCare, the premier franchised provider of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sales franchise in the U.S.

Q&A with Lori Vrcan, Franchisee of CarePatrol (Franchise Chatter)

Lori Vrcan, Franchisee of Charlotte, South Carolina, previously worked with a national senior living community as a sales and marketing manager. In that position, she was most impressed with her interactions with CarePatrol. Each client referred was pre-qualified and a good fit for the senior living community in terms of needs, budget and personal interests. After she and her husband Todd did further research, they decided not only would buying a CarePatrol franchise be a great investment, but it was a meaningful change and the opportunity to work together and help seniors.

The Cost of Keeping Caregivers and their Clients Safe During a Pandemic

According to the CDC, the risk for severe illness from COVID-19 among adults increases with age, with older adults at highest risk. That makes the health and safety of the caregivers who look after them all the more important. And it is the responsibility of those employing the caregivers to ensure they have the resources to do their job safely.

How COVID-19 Changed Our Business Model for The Better (IFA)

When COVID-19 started to infiltrate the U.S, we were faced with the same questions so many businesses were forced to address: How do we keep our team and our customers safe? And how do we continue operating to meet demand? The answer that was never in our playbook was to change our whole business model. And we had to do it quickly.
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