News

Best Life Brands Names J.J. Sorrenti CEO

BLOOMFIELD HILLS, Mich., April 7, 2020 /PRNewswire/ -- Best Life Brands, LLC ("Best Life Brands"), a family of companies focused on the well-being of clients along the continuum of senior care, has named J.J. Sorrenti CEO.

Best Life Brands Names J.J. Sorrenti CEO - News - Best Life Brands - Sorrenti_Photo_Ret

Sorrenti will oversee the strategic growth plan of Best Life Brands, which includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; and Blue Moon Estate Sales, the leading estate sale franchise in the U.S. Together, they include nearly 400 franchise locations across the U.S. and Canada.

A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Most recently, he was president of Safeguard Business Systems, a division of Deluxe Corporation. His other roles included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. Read more.

Best Life Brands Sets Record Franchise Development Growth in April (Franchising.com)

“We at Best Life Brands have recognized the needs of an aging population long before coronavirus infiltrated our daily lives. And we are watching the demand for our services only continue to grow,” says J.J. Sorrenti, CEO of Best Life Brands. “Even in the midst of a pandemic, we are experiencing a surge in interest from franchisee candidates who recognize this as an immensely high-growth space and that our services will forever be essential.”

ComForCare Owner Helps Organize Parkinson’s Event

Melissa Morante, who is part of the owner/operator team of three ComForCare Home Care offices in Florida was interviewed for her involvement in helping plan an event for people with Parkinson’s disease and their family members, as well as health and medical professionals.
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